Fuel and the WeWork Analogy

One of the more annoying fallouts of WeWork's epic meltdown is having to re-think my sales pitch analogy of Fuel as "WeWork for dev teams". But upon reflection, it's truer than ever. Here's why:

The genius of WeWork is in helping companies scale their space requirements dynamically - especially in times of strong growth. Ever tried to plan office space in a traditional lease while growing from 5 to 15 to 50? Good luck with that.

Every company of every size in every geography (literally) is struggling to hire technical talent. It follows, then, that growing from 5 to 15 to 50 is also harder than ever; you just can't find the people (at least not at a price you can sustainably pay).

So what are your options? Well, just like your floorspace conundrum, you can grow to your constraints, like a bonzai.


You can embrace a mechanism and paradigm that empowers you to grow at the pace your business *actually* requires, scaling up or down dynamically as you need.

That's the power of opening your mind to a global talent pool: all the talent you require is waiting for you... it's just not organized like you're used to seeing and engaging with.

Now that all sounds cool, but jump in. Have a look around. Google a bit. 

It’s noisy. There are a myriad of open talent platforms. Recruiting services. Crowdsourcing options. Where do you even start? And will these alternatives actually add revenue and profit to your bottom line?

Truth is, you don’t need a better mousetrap. You need a different paradigm entirely.

Not a bunch of random individuals you’re trying to plug into your existing teams, or (worse!) coalesce into a distributed team.

You need a mechanism to bring you the teams you require, formed and ready to work, with management tools to make sure you actually get the output you need.

And that’s the vision for Fuel: to take a busy, fractured global talent landscape and make it easy and pain-free to engage with. 

Paradigm: changed.

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